Your online reputation is a reflection of your overall brand and business health, and a leading indicator of future potential growth and success. That’s why Online Reputation Management (ORM) is so critical.
Whether your business is large or small — with one location or many — your customers are talking about you online. The impact of those online conversations cannot be underestimated. The viral nature of today’s information can create or destroy reputations in a micro-moment.
A recent Reputation.com analysis of businesses revealed that online-sourced sales for those implementing ORM programs grew 24% faster than for those not actively engaged in ORM activities.
This guide provides you with the essential foundation in ORM so you can make it a reality within your organisation. You’ll learn:
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