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The Lifecycle Marketer's Guide to Customer Data
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"The Lifecycle Marketer's Guide to Customer Data"
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With the vast quantities of data available today, you'd think that marketing would be easier than ever.

But the volume of data, the explosion of new marketing technologies, and the shifts in customer shopping and buying behavior have made the job more challenging.

How do you catch—and keep—the customer’s attention in such a challenging environment? The solution: a systematic approach to strengthening brand engagement and growing lifetime value.

Read on to learn 7 lifecycle marketing strategies for acquiring and retaining customers.


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