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"Healthcare Consumer Survey: The Impact of Online Reviews on Selecting Providers"
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals.
Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews.
Goal was to find answers to the following questions:
- What are consumers and patients really looking for in online reviews?
- What ratings and review factors are most important when choosing a doctor?
- What sites are most used and trusted for this information?
Download this report to get key findings in detail.
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