2016 is shaping up to be another year of highs and lows for the medical device industry.
For 2015, we predicted value-based reimbursement, mHealth, 3-D printing and the push for global transparency would drive industry change. As we move further into 2016, we see many of these trends continuing to evolve, and some exciting, albeit challenging, trends beginning to emerge. Non-traditional medical device companies, such as Google and Apple, are entering the space, disrupting the business models of major industry players.
The explosion of consumers interacting with brands on Facebook, Twitter and other social platforms is forcing device makers (and regulators) to get serious about social media, specifically how they engage sponsors, correct misinformation and field off-label requests. Outdated IT infrastructures and increased cybersecurity threats are sabotaging operational and compliance efforts. Beyond all of this is a regulatory environment in an unprecedented state of flux. This white paper contains five trends likely to affect the medical device industry in the near term including how:
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